Loyalty Is In Fashion
- Rachel Willingham
- Feb 14
- 4 min read
Updated: Apr 11

In the dynamic world of fashion, the path from a budding designer to a well-known figure is often fraught with trials, triumphs, and, most importantly, relationships. As designers build their careers, they might feel the urge to distance themselves from their original teams—those friends, supporters, and mentors who stood by them during the toughest times. However, there is immense benefit in preserving these connections and working alongside those who believed in them from the start. This idea extends beyond fashion; it resonates throughout many aspects of life and creativity.
The notion of "climbing together" is far from a mere sentimental idea. It serves as a powerful strategy that nurtures talent, fosters community, and ultimately leads to greater achievements. By collaborating with the same people who aided them in their early stages, designers can form a robust network that continues to uplift rather than just seek connections with bigger names.
The Value of Community
Collaboration often acts as the magic ingredient behind innovation and excellence. A designer’s original team likely possesses deep knowledge of their vision, having journeyed with them from the beginning. This familiarity fuels creativity, allowing for the crafting of unique work that embodies shared values and history.
When designers opt for more prominent production or PR teams, they can easily lose that vital connection. While established teams provide access to broader networks and prestige, they may not truly understand a designer's unique voice. This disconnect can lead to efforts that feel diluted or mismatched. Conversely, sticking with a trustful community ensures a continuous flow that maintains the core message the designer aims to share.
Take the example of Kendrick Lamar, who featured his long-time collaborator Mustard during the Super Bowl halftime show. Many viewers may not have recognized Mustard, yet Lamar's decision to spotlight his friend underscores the importance of authenticity and appreciation in building a brand. This moment serves as a powerful reminder that success is not solely personal; it also hinges on uplifting those who have contributed significantly along the way.
Loyalty Over Prestige
The saying, “dance with the one that brung ya,” resonates profoundly in the fashion world. Those who invest their time and resources in a designer’s journey deserve recognition. As a designer’s budget grows, there is a noticeable temptation to abandon loyal staff for more glamorous alternatives. But this leads to an important question: at what cost?
Opting for loyalty over immediate glamorous appeal is a smart long-term strategy. It cultivates trust and respect, essential components of any creative path. The fashion industry thrives on authenticity; when designers show a commitment to their teams, it indicates appreciation for the creative process and a holistic approach to their art.
Another shining example is Kendrick Lamar's decision to share the spotlight with Mustard. This choice emphasizes that when teams grow together, every achievement transforms from competition into a collective celebration of hard work, dedication, and shared progress.
The Importance of Giving Back
Many designers embrace the idea of “paying it forward.” Having received guidance through the uncertainty of their careers, they often feel compelled to extend similar chances to others. Unfortunately, the fashion scene has seen fewer established designers mentoring emerging talent, leading to a more solitary atmosphere.
However, designers can break this cycle by prioritizing support for their original team members as they reach for new heights. This could mean assigning new roles, providing exposure opportunities, or simply acknowledging their contributions publicly.
Such an attitude not only honors their journey but also fosters an industry driven by collaboration rather than rivalry. Designers who remember their roots maintain authenticity and integrity—qualities that resonate with both customers and stakeholders.
Creating a Lasting Legacy
By nurturing a culture of teamwork, designers can create a legacy that will endure. Teams that ascend the ranks together can redefine the narrative of fashion—one that values mentorship, community, and shared triumphs rather than individual accolades.
David Bowie once remarked, “I don’t know where I’m going from here, but I promise it won’t be boring.” This sentiment mirrors the journey of a designer perfectly. Pioneering the future of fashion requires navigating unknown territories, and having a committed team not only makes the experience enjoyable, but also helps unlock the designer’s full potential.
As fashion trends evolve, one core belief remains: collaboration, integrity, and loyalty during growth build a strong foundation for enduring success. Designers hold a unique opportunity to shape their stories—not just for themselves, but also for those who share their adventures through challenges and victories.
Embracing Collective Growth
The choice to maintain original partnerships is more than a nostalgic nod to the past; it serves as an affirmation of values that extend beyond the fashion industry. While the allure of rising solo is strong, true satisfaction lies in experiencing shared success with those who have been impactful in the journey.
In an industry where many choose to climb alone, embracing individuality while climbing with friends and mentors can create lasting bonds and a vibrant ecosystem. The lesson is clear: our journeys intertwine. When we elevate others alongside us, our ascent becomes not just more rewarding, but also transforms the landscape for everyone involved, making it more beautiful and meaningful.
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