top of page

ABOUT RACHEL WILLINGHAM

15AE4F07-F8ED-45B6-A58E-ADBCA1997FC0.png

I am a creative and data-driven marketing project manager, who loves nothing more than to take apart complex problems and build solutions that ensure successful outcomes and beautiful results. I have 8+ years of marketing project management experience across many industries and various sized companies.

 

My background is diverse, and I bring to the table strategies and experience from Fortune 100 companies, data-obsessed consulting firms and nonprofit organizations, but also fashion show production, creative design, and music. The amalgamation of my technical and artistic abilities is what make me the ultimate strategist. It allows me to meet my clients where they are, and build out processes, KPIs and deliverables that are digestible, compelling, and effective. I started RW Marketing to continue to share my expertise in a wide array of settings, but to also allow for that ever-crucial work-life balance. As a mother of two, I put a high premium on both my time, and my clients' time, as I see time itself as the most precious resource.

SERVICES

Blue Gradient
Marketing Icon

Marketing Strategy

Multi-channel marketing strategy development, including email, SMS, paid media, PR, and content development. 

Blue Gradient
Content Strategy Icon

Content Strategy

Ranging from content library gap analysis to the actual creation of new assets, I offer full-service content strategy support.

Blue Gradient
Project Management Icon

Project Management

Complex project management, including PM tool implementation, leading scrums and team workshops, creating performance dashboards, and more.

Blue Gradient
Event Strategy Icon

Event Support

I have 5+ years of large-scale event strategy, both from the "behind the scenes" and marketing perspectives, as well as day-of logistics and execution.

Blue Gradient
Social Media Strategy Icon

Social Media Strategy

Everything from implementing a new social content management tool to writing social copy and designing assets.

Blue Gradient
Strategic Planning Icon

Strategic Planning

I have helped teams implement long-term strategic plans, overhauling their organizations' operations, marketing, sales structure, and employee experience.

What does your team need?

Strategic Planning

BLOG

bottom of page