ABOUT RACHEL WILLINGHAM
I am a creative and data-driven marketing project manager, who loves nothing more than to take apart complex problems and build solutions that ensure successful outcomes and beautiful results. I have 8+ years of marketing project management experience across many industries and various sized companies.
My background is diverse, and I bring to the table strategies and experience from Fortune 100 companies, data-obsessed consulting firms and nonprofit organizations, but also fashion show production, creative design, and music. The amalgamation of my technical and artistic abilities is what make me the ultimate strategist. It allows me to meet my clients where they are, and build out processes, KPIs and deliverables that are digestible, compelling, and effective. I started RW Marketing to continue to share my expertise in a wide array of settings, but to also allow for that ever-crucial work-life balance. As a mother of two, I put a high premium on both my time, and my clients' time, as I see time itself as the most precious resource.
Multi-channel marketing strategy development, including email, SMS, paid media, PR, and content development.
Ranging from content library gap analysis to the actual creation of new assets, I offer full-service content strategy support.
Complex project management, including PM tool implementation, leading scrums and team workshops, creating performance dashboards, and more.
I have 5+ years of large-scale event strategy, both from the "behind the scenes" and marketing perspectives, as well as day-of logistics and execution.
Social Media Strategy
Everything from implementing a new social content management tool to writing social copy and designing assets.
I have helped teams implement long-term strategic plans, overhauling their organizations' operations, marketing, sales structure, and employee experience.